My background is creating consumer products and experiences. I worked at Nike in the mid-90's and helped develop their initial ecommerce strategy in 1998. I was then at AOL for almost 8 years across a variety of roles - including managing the Netscape.com portal. I then made the shift to startups and was the CMO at JobFox in the US. (we power MyCareer's backend matching technology). I am currently Director of Content and Audience Experience at ninemsn.