I started my first online business, KultKandy, at the age of 15 selling t-shirts that I would design and have printed and drop shipped from China. I sold these through eBay and grew the business over 2 years to be a highly profitable little venture for a school kid, selling hundreds of shirts each month.

At 18 I partnered with Pollenizer and launched 99dresses.com - the world's first Infinite Wardrobe of Free Fashion for women - by creating a facebook page that was shared with over 40,000 women and using that fanbase to attract our first users. 99dresses opened for trading in September 2010 and has been growing ever since.

I now work on 99dresses with one full time developer, and another casual on admin. I take care of all product development, community management, marketing and business development.